Matt: It sounds like the journey that you guys have been on, and the evolution of marketing at Atlassian, is very much in line with an article that Tomasz Tunguz wrote recently on the expanding role of marketing at SaaS companies. Jay Simons is the president of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. As usual there will be food, drinks, and GIVEAWAYS!________________________________________________________________This is our first event using Atlassian Community's new event site provider.
I probably wouldn’t go there to buy a TV. In 2011, around the time Jay became president of the company, Atlassian famously hit $100 million in revenue without a sales team.
We gave them the ability to write and ship code effectively into the product. One thing that attracted me to the company was an absence of that. Marketers I think need to think broadly about the full audience that they’re going to reach.
For Atlassian User Groups across North America, Jay Simon’s Roadshow was a great way to gain insight into Atlassian’s growth, priorities, and development plans. What are the things that we could do both in our marketing and then in our product onboarding to create more and more of those?”.
We’ve got I think a lot of opportunity once we land an initial customer to expand with other parts of the portfolio over time. How many people have you added in the last year? Probably about one in every two Atlassians is less than a year old. In some cases, the interplay is actually the conversion rate of one metric to another.
For those not familiar with Trello, it’s a freemium project management service that uses simple lists and ‘cards’ so users can organize, prioritize, and collaborate on projects. Matt: Great.
We find it’s super important to have people focused on both the growth and the fidelity or quality of that metric. Jay has seen the company go from 100 to 3,000 employees in his 11 years with the company, and he declares that this culture has scaled remarkably, which in his mind is a testament to foundational parts of the culture that the company created. Archana Rao is the CIO of Atlassian. We had a design and development team because naturally the web is a really important broad channel for us to reach a large part of the market. Agile support, coaching and facilitation. If we sell to Ford Brazil and Ford Inc., if you’ve got Ford in your email address, you count as one of those 50,000 customers. Jay Simons is president of Atlassian, maker of business software collaboration products (JIRA, Confluence, HipChat) that was recently valued at $3.3 billion. In some cases that may work and it may be appropriate.
For example, if you have a Trello card for a Statement of Work or Project Plan, you could directly create the corresponding confluence page from the card.
We are an Atlassian Platinum Solution Partner, an Atlassian Marketplace Gold Top Vendor as well as a Microsoft Gold Certified Partner and with our head office based in Dresden, our products have that “Made in Germany” quality.
Take demand generation as an example. I think the flaw there is a couple things.
Co-CEO, Co-Founder of Atlassian. A lot of time coaching. You can go to a local showroom and the person there doesn’t really care if you buy the products.
Matt: It sounds like the journey that you guys have been on, and the evolution of marketing at Atlassian, is very much in line with an article that Tomasz Tunguz wrote recently on the expanding role of marketing at SaaS companies. Jay Simons is the president of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. As usual there will be food, drinks, and GIVEAWAYS!________________________________________________________________This is our first event using Atlassian Community's new event site provider.
I probably wouldn’t go there to buy a TV. In 2011, around the time Jay became president of the company, Atlassian famously hit $100 million in revenue without a sales team.
We gave them the ability to write and ship code effectively into the product. One thing that attracted me to the company was an absence of that. Marketers I think need to think broadly about the full audience that they’re going to reach.
For Atlassian User Groups across North America, Jay Simon’s Roadshow was a great way to gain insight into Atlassian’s growth, priorities, and development plans. What are the things that we could do both in our marketing and then in our product onboarding to create more and more of those?”.
We’ve got I think a lot of opportunity once we land an initial customer to expand with other parts of the portfolio over time. How many people have you added in the last year? Probably about one in every two Atlassians is less than a year old. In some cases, the interplay is actually the conversion rate of one metric to another.
For those not familiar with Trello, it’s a freemium project management service that uses simple lists and ‘cards’ so users can organize, prioritize, and collaborate on projects. Matt: Great.
We find it’s super important to have people focused on both the growth and the fidelity or quality of that metric. Jay has seen the company go from 100 to 3,000 employees in his 11 years with the company, and he declares that this culture has scaled remarkably, which in his mind is a testament to foundational parts of the culture that the company created. Archana Rao is the CIO of Atlassian. We had a design and development team because naturally the web is a really important broad channel for us to reach a large part of the market. Agile support, coaching and facilitation. If we sell to Ford Brazil and Ford Inc., if you’ve got Ford in your email address, you count as one of those 50,000 customers. Jay Simons is president of Atlassian, maker of business software collaboration products (JIRA, Confluence, HipChat) that was recently valued at $3.3 billion. In some cases that may work and it may be appropriate.
For example, if you have a Trello card for a Statement of Work or Project Plan, you could directly create the corresponding confluence page from the card.
We are an Atlassian Platinum Solution Partner, an Atlassian Marketplace Gold Top Vendor as well as a Microsoft Gold Certified Partner and with our head office based in Dresden, our products have that “Made in Germany” quality.
Take demand generation as an example. I think the flaw there is a couple things.
Co-CEO, Co-Founder of Atlassian. A lot of time coaching. You can go to a local showroom and the person there doesn’t really care if you buy the products.
Matt: It sounds like the journey that you guys have been on, and the evolution of marketing at Atlassian, is very much in line with an article that Tomasz Tunguz wrote recently on the expanding role of marketing at SaaS companies. Jay Simons is the president of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. As usual there will be food, drinks, and GIVEAWAYS!________________________________________________________________This is our first event using Atlassian Community's new event site provider.
I probably wouldn’t go there to buy a TV. In 2011, around the time Jay became president of the company, Atlassian famously hit $100 million in revenue without a sales team.
We gave them the ability to write and ship code effectively into the product. One thing that attracted me to the company was an absence of that. Marketers I think need to think broadly about the full audience that they’re going to reach.
For Atlassian User Groups across North America, Jay Simon’s Roadshow was a great way to gain insight into Atlassian’s growth, priorities, and development plans. What are the things that we could do both in our marketing and then in our product onboarding to create more and more of those?”.
We’ve got I think a lot of opportunity once we land an initial customer to expand with other parts of the portfolio over time. How many people have you added in the last year? Probably about one in every two Atlassians is less than a year old. In some cases, the interplay is actually the conversion rate of one metric to another.
For those not familiar with Trello, it’s a freemium project management service that uses simple lists and ‘cards’ so users can organize, prioritize, and collaborate on projects. Matt: Great.
We find it’s super important to have people focused on both the growth and the fidelity or quality of that metric. Jay has seen the company go from 100 to 3,000 employees in his 11 years with the company, and he declares that this culture has scaled remarkably, which in his mind is a testament to foundational parts of the culture that the company created. Archana Rao is the CIO of Atlassian. We had a design and development team because naturally the web is a really important broad channel for us to reach a large part of the market. Agile support, coaching and facilitation. If we sell to Ford Brazil and Ford Inc., if you’ve got Ford in your email address, you count as one of those 50,000 customers. Jay Simons is president of Atlassian, maker of business software collaboration products (JIRA, Confluence, HipChat) that was recently valued at $3.3 billion. In some cases that may work and it may be appropriate.
For example, if you have a Trello card for a Statement of Work or Project Plan, you could directly create the corresponding confluence page from the card.
We are an Atlassian Platinum Solution Partner, an Atlassian Marketplace Gold Top Vendor as well as a Microsoft Gold Certified Partner and with our head office based in Dresden, our products have that “Made in Germany” quality.
Take demand generation as an example. I think the flaw there is a couple things.
Co-CEO, Co-Founder of Atlassian. A lot of time coaching. You can go to a local showroom and the person there doesn’t really care if you buy the products.
Both note that the company is extremely open, honest, and direct. Tesla I think is not a threat to the automotive industry because they’re building a superior car. I want to see a 10% or 15% or 20% improvement in some metric that I’m tracking. If you think of yourself as a buyer, the reason that you need to talk to a person is when it’s too hard to answer the question yourself. Jay Simons is the President of Atlassian. In effect, they join your marketing organization, helping spread the word about what you do and the problems that you solved for them and hopefully for companies like them. In August 2011, Jay Simons became president, while Cannon-Brookes and Farquhar kept their positions as "co-chief executive". Prior to that, I worked for about 10 years for Plum Tree Software, that got acquired by BEA Systems. Our key products are hopefully ones your listeners have heard of; JIRA for managing shared projects and activities, Confluence for creating and sharing content as a team, HipChat for team messaging and communication, including audio, video and chat, Bitbucket for development teams to share code, and finally JIRA service desk for service team collaboration – things like IT and legal help desks. That’s probably a good guess. I’m the President of Atlassian. Jurgen is responsible for improving the experience of Atlassian customers worldwide and driving innovation in user experience and product development. The work of the executives is transparent to the rest of the company. I think marketers now have a lot more access to data and using that data can try things more.
Matt: It sounds like the journey that you guys have been on, and the evolution of marketing at Atlassian, is very much in line with an article that Tomasz Tunguz wrote recently on the expanding role of marketing at SaaS companies. Jay Simons is the president of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. As usual there will be food, drinks, and GIVEAWAYS!________________________________________________________________This is our first event using Atlassian Community's new event site provider.
I probably wouldn’t go there to buy a TV. In 2011, around the time Jay became president of the company, Atlassian famously hit $100 million in revenue without a sales team.
We gave them the ability to write and ship code effectively into the product. One thing that attracted me to the company was an absence of that. Marketers I think need to think broadly about the full audience that they’re going to reach.
For Atlassian User Groups across North America, Jay Simon’s Roadshow was a great way to gain insight into Atlassian’s growth, priorities, and development plans. What are the things that we could do both in our marketing and then in our product onboarding to create more and more of those?”.
We’ve got I think a lot of opportunity once we land an initial customer to expand with other parts of the portfolio over time. How many people have you added in the last year? Probably about one in every two Atlassians is less than a year old. In some cases, the interplay is actually the conversion rate of one metric to another.
For those not familiar with Trello, it’s a freemium project management service that uses simple lists and ‘cards’ so users can organize, prioritize, and collaborate on projects. Matt: Great.
We find it’s super important to have people focused on both the growth and the fidelity or quality of that metric. Jay has seen the company go from 100 to 3,000 employees in his 11 years with the company, and he declares that this culture has scaled remarkably, which in his mind is a testament to foundational parts of the culture that the company created. Archana Rao is the CIO of Atlassian. We had a design and development team because naturally the web is a really important broad channel for us to reach a large part of the market. Agile support, coaching and facilitation. If we sell to Ford Brazil and Ford Inc., if you’ve got Ford in your email address, you count as one of those 50,000 customers. Jay Simons is president of Atlassian, maker of business software collaboration products (JIRA, Confluence, HipChat) that was recently valued at $3.3 billion. In some cases that may work and it may be appropriate.
For example, if you have a Trello card for a Statement of Work or Project Plan, you could directly create the corresponding confluence page from the card.
We are an Atlassian Platinum Solution Partner, an Atlassian Marketplace Gold Top Vendor as well as a Microsoft Gold Certified Partner and with our head office based in Dresden, our products have that “Made in Germany” quality.
Take demand generation as an example. I think the flaw there is a couple things.
Co-CEO, Co-Founder of Atlassian. A lot of time coaching. You can go to a local showroom and the person there doesn’t really care if you buy the products.
