the primary advantages of cable tv as an advertising medium are its

The other of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of Coach's Corner, a weekly high school retrospective.

Depending on the creative approach, the cost of filming a national commercial today may run, from $200,000 to more than $1 million (Refer to The Pros and Cons of Broadcast TV, Chapter 12 - Electronic Media: Television and Radio. It reaches people in their homes, and engages sight, sound and emotions. Copyright © 2020.

Cable television provides unique programming. The community in which the station is located has 60,000 residents. There are ways to reduce the cost, however. This programming is effective because cable television appeals to distinct demographic markets. The big negative is the impact a TV commercial will have on your bottom line as buying airtime is expensive. Which of the following statements is most likely true about cable TV?


She holds a Bachelor of Science from the University of Pittsburgh.

Modern cable television, however, does offer a number of advantages over the original analog over-the-air television broadcasts. TV remote control helps in selecting appropriate channel as per user intension or desire. © 2019 www.azcentral.com.

The owner of Nairobi Catering wants to advertise the fact she will come to your home and prepare intimate gourmet meal for you and your friends.

Another major disadvantage to television advertising is how difficult it is to accommodate changes. This programming is effective because cable television, Cable companies sell their network channels in bundles at a discount and offer discounts for, run-of-schedule positioning—multiple ad purchases they can place throughout a channel's. Most large advertisers use ad agencies or media-buying services to buy TV time because: C. the process is complex and time consuming. Media Sellers, think you have the right media opportunity for our clients? Television advertising is an exciting medium to showcase your products and services. Let us know here. So does the fact that video is the most preferred content format, especially with millennials. Our media planners and buyers are constantly seeking out efficient opportunities that offer value to our clients. Television ads can do more than print, digital or billboard messages. An advertiser might take advantage of the relatively low CPM of television to reach out to, When buying cable TV, advertisers buy _____ programming that can be placed, throughout a channel's daily schedule.

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